The Hub

He has been at the forefront of the progressive sneaker game in South Africa. His enthusiasm for street culture has landed him a feature on Hypebeast and he has graced GQ magazine with his presence. Rolo Rozay hails from the 7490 and considers himself the Bree Street bully. We were able to catch up with the OG […]

1892 Definitely not the most popular time in sneaker history. Also known as Keds, these were the first shoes made with a rubber outsole and canvas tops. It was a ‘better’ version of the Plimsolls; imagine a shoe like this one but without the relatively acceptable canvas top and no inner curve on the sole […]

“Started from the bottom now we here” – some really famous lyrics, that took the world by storm and accurately describe the life of Mo Flava. The host of the Metro FM drive show was born and raised in Dube, in Soweto but his interest and drive for media took him to places that some […]

Cape Town born b-boy Vouks is a houshold name on the local b-boying scene. Since the day he busted his first move in 1997 and joined the well-known Azanian Flames where he mastered his craft, Vouks has always had a love and passion for hip-hop.

She is one of the most explosive personalities you will ever meet. Her fashion-meets-music outlook on life makes her one of the most influential women to the South African youth. DJ Doowap is an adventurous creative and constantly allows herself to be inspired by her surroundings. Even through her extremely busy touring schedule, DJ Doowap made time to catch up with us.

A decade ago the term ‘sneaker’ would have not rung a bell to average shoe-lovers in South Africa because, well, we wore takkies and loafers. Loafers slowly fell away, but we still love takkies a whole lot, if not more than ever. Now, we just call them sneakers / kicks - which have become a global terms.

Mkay Frash is the don of South African sneaker culture. He’s the founder and host of the online magazine Hunting For Kicks and part of the Boyz’nBucks crew — arguably the Justice League of the local street scene.

The three stripes found adidas sneakers were originally put on the shoe for stability, not style, but today they’ve become the epitome of lifestyle wear, through collaborations with professional athletes, music industry giants and forward-thinking designers like Jeremy Scott, Kanye West and more.

The hype about sneakers has taken on an iconic status in footwear fashion, not only because it's bridged the gap of inequality, but that it's a mark of exclusivity. Whether you're a rapper, athlete, student or businessman, everyone shares an interest in sneaker culture in one way or another.